Look through your mail. Peruse a newspaper ad. Read the latest updates on your favorite web site. Ever wonder where all those words came from?
It's likely they were written by a professional copywriter.
Copywriters are writers who often work behind the scenes, providing the written content for everything from professional web sites to non-profit fundraising literature.
The word "copywrite" is different from "copyright;" the first has to do with actual writing, the second is about retaining the 'rights' to a given work.
So how can a copywriter help you?
Let's say you're a home builder, and a really good one at that. You want potential home buyers or real estate developers to know about you, but while you're a master craftsman when it comes to construction, your expertise doesn't necessarily extend to creative writing.
That's where the professional copywriter comes in. A copywriter can put together promotional literature, add content to your web site, communicate with clients - essentially add the "tell" to your "show."
Suddenly everyone knows where to find a fantastic home builder. You're getting contract after contract! Your name is becoming, quite literally, a household word!
And a copywriter helped make that happen. How? She told them all about you!
I can't build houses. I can't bake gourmet cupcakes. I can't pour concrete, or landscape a golf course, or run an interior design firm.
But I can write about all of them!
And as a professional copywriter, that's exactly what I do.